Belayab Motors announced its partnership with KIA Motors Corporation for the assembly and sale of KIA automobiles in Ethiopia. The two companies was officially unveiled a number of car models that have been assembled, on Thursday, May 11, 2017 at the Sheraton Hotel.
Belayab Motors has established its assembly factory in Adama and has started to assemble RIO and PICANTO models for the market.
“Our company has already assembled RIO and PICANTO, two popular sedan car models and is in the process of introducing several other KIA models in Ethiopia in 2017 to satisfy our customer’s need and offer them new choices like KIA Soul, KIA Sorento, KIA Sportage and an SUV version called KIA Mohave. In this regard, I am confident that our target consumers in Ethiopia will prefer them and can afford them,” said Aschalew Belay, owner and CEO of Belayab Investment Group.
Aschalew further stated that the company will keep adding more local value in the production process, to benefit to the domestic economy in terms of knowledge transfer, capacity building, foreign currency savings and expanding employment opportunities,.READ MORE